Establish Your WHY

“The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.” ― Simon Sinek

Simon Sinek, best known for one of his viral videos, largely on the psychological effects of social media wrote a fantastic book, published in late 2011 entitled, ‘Start with Why’. Since writing the book, he’s gone on to speak internationally on the importance of ‘why’ when starting anything meaningful in a person’s life, organisation or project – whatever the case may be. 

To summarise, Simon’s theory is that the ‘why’ is the driving force that fuels purpose, conviction and innovation in people as individuals and in teams. When you don’t know why you are doing what you are doing, whether that be music or otherwise, you lose your drive to reach for high levels of success in that chosen area. 

Have you asked yourself why you are doing music? Why are you doing this course? What is it you ultimately want to achieve? Establishing your why first will define your purpose, allowing you to better establish your how’s and then your what’s to ensure higher levels of productivity, more strategic thinking and targeting, as well as less distractions along the way. Those priorities not falling in line with your why will become far less important, even deletable in many cases. If you haven’t yet read Simon Sinek’s, ‘Start with Why’, we strongly encourage you to do so before embarking on your final plan, as your why will help you ensure your final plan towards success. Your personal why will be the core focus of your drive, empowering your thinking on a daily basis, helping you to maintain your direction throughout any turbulence and fueling your passion for maximum productivity in the important areas.